Trend explained behind girl groups choosing shorter, simpler names

There’s been a flood of girl group debuts this year, and with them, they brought an increase in strange or funky names, the most recent being ‘Clinah‘. In hopes of standing out in the crowd, labels are going for short, easy to remember names that are simple enough to never forget.
In the past, when girl groups first began to surface in the market, names focused on being ambiguous or complex, with Fin.K.L. being the most representative example (Fine Killing Liberty). The first generation, however, gave way to names that played up to the cute factor, like ‘Sugar‘ and ‘Milk‘.
Now that the market is shifting towards trendy hook songs, so are the names, with a particular focus on foods. Dal Shabet, Chocolat, Orange Caramel, and even C-Real allude to food but are easy and simple enough to remember for fans of all ages, just like their catchy songs.
One naming company stated, “We receive a lot of calls from music companies hoping to name their idol group debuts. They don’t want any big meaning behind it, but something that is easy to say and works fast in creating an image for them.”
C-Real’s agency revealed, “We named the group in hopes that the girls will become ‘more real’ in their talents through time since they’re so young now, but there is also the side reference to the food item. We thought of going with an innocent or R&B inspired name, but the netizens had a lot of fun with C-Real since it’s easy to remember and also fun.”
Source + Photos: Herald M via Naver